launchbox

The Brand Brief

Table Of Contents

How to Start a Brand

Creating a strong brand identity is essential for any new company. It’s what makes you memorable, defines how you’re perceived, and sets you apart from competitors. But how do you get started? Here are some foundational questions every new company should ask to shape a distinct, effective brand identity:

  1. Who Are We Serving?
    Identify your target audience. Who are they, what do they need, and what values resonate with them? A deep understanding of your audience ensures your brand aligns with their desires and expectations.
  2. What Problem Do We Solve?
    Think about the unique value you’re offering. What need does your product or service meet, and how are you making people’s lives easier or better? This question helps you position your brand around a clear solution that matters.
  3. What’s Our Unique Voice?
    Decide on a tone and personality for your brand. Are you casual and friendly, professional and authoritative, or playful and creative? Your brand voice should align with your mission and values while resonating with your target audience.
  4. What Are Our Core Values?
    Define the principles guiding your business. What values do you stand by, and how do they influence your decisions? These values help form a brand ethos that’s consistent and authentic.
  5. What Do We Want to Be Known For?
    This is about brand positioning. Ask yourself, What words do we want people to associate with us? Whether it’s innovation, quality, trust, or excitement, your positioning should consistently reflect this aspiration.
  6. How Will We Differentiate Ourselves?
    Identify what makes you stand out from the competition. Is it your product quality, customer service, or unique style? Highlighting this differentiator in your brand identity will help you stay memorable.

The Brand Brief

Below is a series of questions that can help you find your organization’s brand – the mix of values, purpose, market and opportunity that make you unique.

Answering these questions thoughtfully is the first step toward building a brand that’s not only recognizable but also meaningful. A clear brand identity will guide all your marketing efforts and customer interactions, ensuring a cohesive and memorable experience that sets you apart from the rest.

More reading.

What SEO Should Founders Do?

SEO for Founders Part 2: What Should a Founder Actually Do for SEO? Even at the early stage you can do things that matter in SEO. As a founder, your…

Let's go for launch.

We deliver design tasks within 48 hours. All plans come with unlimited stock photos and music. If we miss a delivery you'll get a free week for every day we're late.

Good. Fast. Affordable. You can have all three.

Move fast
Ignite
$ 7999
one time
pay once. win forever.
First time launching? Get everything you need to validate and raise in less than 30 days.

If your pitch deck and brand don’t receive positive feedback from at least 3 investors or advisors, we’ll work on it until they do.
  • Branding
  • MVP UI/UX
  • Pitch Deck
  • Landing page
Let's goooooooooo!!!

$7999

Let's goooooooooooooooooooo!!

First time launching? Get everything you need to validate and raise in less than 30 days.

Pay once, win forever.

  • Branding
  • MVP UI/UX
  • Pitch Deck
  • Landing Page

If your pitch deck and brand don’t receive positive feedback from at least 3 investors or advisors, we’ll work on it until they do.

For busy startups For multibrand orgs

Sustain growth with monthly plans. Senior level design for 1/2 the price of a junior.

Launch
$ 4999
per month
8 Day no-card trial!
Move fast, break molds. Build a stand-out brand, scroll-stopping assets, pitch decks and thoughtful product designs that get traction. 
  • Unlimited Design
  • Branding
  • Pitch Decks
  • UI/UX
  • Social Templates and Ads
  • Packaging
Let's do amazing things.

Sustain growth with monthly plans. Senior level design for 1/2 the price of a junior.

Scale
$ 6999
per month
8 Day no-card trial
Replace managing a team with a simple subscription. All of the quality, none of the complexity.If we don't save you $50K over 6 months, you get a month free.
  • Everything from Launch +
  • Unlimited brands and products
  • 3 Designs at a time
  • Animated explainers and MOAs
  • Unlimited stock video and music
  • Priority Execution
Time to build.

Need a Website?

Make any design into a page or template for $500 a page.

Q&A

You might have questions. We might have answers.

You can! But a senior designer can command $30K a month. Also, depending on your needs, they may not be able to do all that’s required. Fractional design partners like LaunchBox bring a range of skills and and a lot of experience for an affordable monthly rate.

Good question. This depends a lot on you, but we can do a lot if we work well together. For example, it’s reasonable for us to deliver a brand, website, merch, presentations, and print/packaging in a month.

No, there are no refunds, but you can pause, cancel, upgrade or downgrade your subscription any time. We also offer a risk-free no-card-needed trial so you can test LaunchBox for yourself!

The source files are yours, and you will have access to them during the entire subscription.

We produce video and animation using Blender and Resolve. We build sites in Framer, and Wordpress. We design using Affinity Designer and Figma. We can also adapt to your needs.

You add tasks to a shared Trello board and we’ll deliver on the task within 48 hours. Tasks are updated and links are added to the board. The board holds everything. We provide task templates so you can see a roadmap for most project types when creating tasks.

Short heading here

You can always book a call and we can talk.